Notes & Quotes: Scarcity Brain by Michael Easter

The following are my favorite quotes from Michael Easter's Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough.

  1. It doesn't matter how much gas we give good new habits; if we don't resolve our bad ones, we still have our foot on the brake.
  2. Aren't addiction, obesity, anxiety, chronic diseases, debt, environmental destruction, political dispute, war, and more all driven by our craving for...more?
  3. The [slot] machines make more than $30 billion each year in the United States alone, or about $100 per American per year. It's more than we spend on movies, books, and music combined. And the figure rises about 10 percent every year.
  4. The behaviors we do in rapid succession--from gambling to overeating to overbuying to binge-watching to binge drinking and so much more--are powered by a "scarcity loop." It has three parts. Opportunity -- Unpredictable Rewards -- Quick Repeatability.
  5. [William] James captured something profound about this brief stint of consciousness we all have and call life. In the end, he said, our life is ultimately a collection of what we pay attention to.
  6. In 1928, the propaganda genius and father of public relations Edward Bernays wrote, "In almost every act of our daily lives...we are dominated by the relatively small numbers of persons...who understand the mental processes and social patterns of the masses...We are governed, our minds molded, our tastes formed, our ideas suggested, largely by [people] we have never heard of...It is they who pull the wires which control the public mind."
  7. In the human brain less equals bad, worse, unproductive. More equals good, better, productive. Our scarcity brain defaults to more and rarely considers less.
  8. We're experiencing what researchers call "time scarcity." It's a feeling that we don't have enough time. The truth is that we have more time than ever, thanks to advances in human longevity and the changing nature of work. Still, we cram our lives with so much compulsive activity, things "to do," that we feel pressed.
  9. Brainpower we could have used to plan ahead and solve real problems or just be satisfied and enjoy our present condition gets sucked into a vortex of craving. "This deprivation," wrote the scientists, "can lead to a life absorbed by preoccupations that improve ongoing cognitive deficits and reinforce self-defeating actions." That's scientist-speak for "we obsess over and do dumb stuff and that hurts us."
  10. Scientists at the University of New Mexico analyzed alcoholics in recovery for more than a year. The top reason for relapse was believing addiction is a disease. The relapsers said they didn't see the point in struggling against a disease without a medical cure. This viewpoint can also lead would-be lifelines to give up hope. Other research found that the more a drug user's family members believe addiction is an insurmountable disease, the more likely the are to distance themselves from the user.
  11. "How do you help patients who come to you with addictions or even compulsions around other habits?" "My main advice is to make a big change," said Dr Adbul-Razaq. "Change your circle. Go to school. Educate yourself. Get a job or change your job. Take courses to improve your skills. Learn to read and pour yourself into books. Actively go out and make friends or change your friend group. Make big changes." Embrace short-term discomfort to find a long-term benefit. 
  12. When we start to feel as if we have an opportunity to gain status and influence, we start valuing it even more and doing more things to get it. Whether posting on social media or behaving a certain way around others, we'll see the opportunity, act, wait for unpredictable rewards, then repeat. The scarcity loop.
  13. "Status ponds" are more important than we realize. How we feel at any given moment is surprisingly linked to the pond we're in. For example, research shows that people in the top one percentile of wealth--one percenters who make at least $600,000 a year--frequently complain of feeling poor and stretched. This is because they usually live around other one percenters. So they focus on what they don't have compared to their peers. It leads these objectively rich people to believe that they are subjectively poor.
  14. Authentic pride comes from doing awesome things. Hubristic pride comes from falsely advertising ourselves.
  15. The "false uniqueness bias," which is our tendency to see ourselves and our work as more unique than it is. It often leads us to focus on the differences we have with people rather than our similarities. Which explains the concept of schismogenesis, the idea that cultures and people define themselves against their neighbors.
  16. "Do you want to be right or happy?" This question has since saved me a lot of headaches my ego-driven brain manufactures and seems intent on worsening by defending its position. And it highlights something important about our scarcity brain and its desire for influence.
  17. When we ask ourselves, "Do I want to be right or happy?" we take the long view and insert perspective into the equation. But we can also bend the question. It could be "do I want to look good or be happy?" Or "do I want to one-up this person or be happy?" Or "do I want to be right or be a good friend, co-worker, or significant other?" And on and on. Play with it.
  18. Pair our scarcity brain with the modern news cycle, the rat race of life, abundant ultra-processed food, and the limited-time release of the McRib. Congrats, you have an elegant formula for folks who waddle.
  19. In the modern world, if we push back against our tendency to add--forcing ourselves to solve a problem with what we have--we'll likely solve it better, more creatively and efficiently. Creativity and efficiency bloom under scarcity.
  20. The experience led me to a rule to guide my future purchases. I landed on "gear, not stuff." Stuff is a possession for the sake of it. Stuff adds to a collection of items we already have. We often use stuff to fill an emotional impulse or advertise to society that we're a certain type of person. Or it solves a perceived problem we could have solved better with a bit of creativity. Gear, on the other hand, has a clear purpose of helping us achieve a higher purpose.
  21. We might be surprised to learn that still today the world is mostly vast and unpopulated spaces. Our urban areas take up just a sliver of Earth. Cities, towns, and villages make up only 1 percent of our habitable land. Most of habitable land, 50 percent of it, goes to agriculture.
  22. Psychologists have a good rule of thumb for making decisions in a sea of information. It's similar to the rule we can use to determine if we should keep or discard an item. Make everyday decisions within sixty seconds. After that, analyzing more and more information only wastes time and doesn't steer us into significantly better outcomes.
  23. When a child looks longingly through a pet shop window at a puppy, she's seeking the dog because she's seeking happiness. When a miner toils in a coal mine, even though the work is a harsh drudgery, he's seeking coal because he believes his pay will lead him to happiness. When a sales executive strives to make the next big deal, she's seeking a commission because she believes the commission will ultimately bring her happiness. When we take that second serving of food, troll someone online, click buy on Amazon again, or do anything at all, we're taking that action because we think it will make us happy. When we fall into a scarcity loop, it's for happiness. Even our worst ideas are a search for happiness.
  24. The same cycle that helped us survive in the past--happiness followed by dissatisfaction repeated for life--now blinds us to how astonishing modern life is and leads us to chase happiness in all the wrong places. 
  25. [Saint] Benedict's philosophy on life can be summed up by the phrase "ora et labora." That's Latin for "pray and work." It's the motto of Benedictines.
  26. Improving our lives requires enduring short-term discomfort for long-term achievement.

Notes & Quotes: The 32 Principles by Rener Gracie

The following are my favorite quotes from Rener Gracie's The 32 Principles: Harnessing the Power of Jui-Jitsu to Succeed in Business, Relationships, and Life.

  1. On more than one occasion, I have been asked if, in retrospect, I view my back injury as a type of blessing in disguise. My answer to that question has always been consistent, I believe that life doesn't happen to you. Life happens for you. So whether that injury was a cosmic gift or not, I made it into a gift for myself.
  2. In jiu-jitsu, our connectedness to an opponent is used to supply us with a trio of important outcomes: to prevent motion, to promote motion, or to predict motion.
  3. Sometimes the people closest to us don't need the type of help we want to give. They need a different type of help from us. They need for us to realize it's all right to let go.
  4. We should aim to develop the foundational emotional and communicative tools that help us to navigate a myriad of potential social obstacles while remaining balanced. Among these tools and traits are a healthy self-esteem, humility, personal reliability, confidence, respect for others, the ability to deal with pressure, a strong will, and the possession of a moral compass. If you can bring any three of these tools to a given situation, the chances of you controlling the situation, rather than the reverse, will increase substantially.
  5. "Once you give [others] the power to tell you you're great, you've also given them the power to tell you you're unworthy. Once you start caring about people's opinions of you, you give up control." Ronda Rousey
  6. My grandfather once noted, "Jiu-jitsu is a mousetrap. The trap does not chase the mouse. But when the mouse grabs the cheese, the trap plays its role."
  7. We like to say: Be first and third. What that literally means is that those in control of a situation make the first move, knowing what the opponent's response (the second move) will be. Then we capitalize on that opening through the third move, the move we set up for ourselves.
  8. If you are the first to accept the inevitability of an action performed against you, then you also have the opportunity to be the first one prepared for the outcome of that action. And that acceptance can be extremely valuable in determining what happens next.
  9. "My happiness grows in direct proportion to my acceptance, and in inverse proportion to my expectations." Michael J. Fox
  10. "Intelligence is like a river: the deeper it is, the less noise it makes." Unknown
  11. Water doesn't focus on where the rock is. Instead, water focuses on where the rock is not. It takes the path of least resistance, never losing sight of its primary goal of reaching the sea.
  12. For someone taking a fall, be it physical or figurative, the two questions they should immediately ask themselves are: How did that happen? and At which point did their balance begin to become compromised?
  13. I'm partial to saying, "The Gracies used to teach jiu-jitsu to police officers. Now we teach jiu-jitsu for police officers. I'm just the messenger." That's the type of improved vision the Reconnaissance Principle can produce when you're receptive to the power of new information.
  14. Coauthor and journalist Paul Volpani, "When you can call someone by their name, there's less anonymity. Hence, people are less likely to do the wrong thing in front of you. That can insulate you and those in your immediate area from their problems." 
  15. Above all else, the tension surrounding UFC 1, both inside and outside the octagon, revealed one unequivocal truth: when it comes to a no-rules fight between two people, Brazilian jiu-jitsu is the superior art form.
  16. Imagine studying for a final exam in a class you're doing well in or preparing to be interviewed for a job promotion perfectly suiting your talents. Eustress pushes you to study and prepare, and that little bit of nervousness you feel helps prove that the outcome is important to you. It is the optimal amount of stress for the average person. In a sense, eustress is the opposite of distress, and its presence in our lives is vital to our overall mental health and well-being.
  17. Don't defend the submission. Defend the position.
  18. "Purposeful giving is not apt to deplete one's resources." Anne Morrow Lindbergh
  19. Leading by example isn't simply the best way to teach. It's the only way to teach.
  20. Like my grandfather always said: There is no such thing as a bad student, only bad teachers. If a person who is small, weak, or unathletic has the courage to give jiu-jitsu a try, it is our responsibility, as their teacher, to exceed all their expectations when it comes to fostering a fun, safe, and positive learning experience on the mat. If someone tries a class and doesn't come back, it's not because they're weak, it's because we didn't do our job. This was my grandfather's belief, this is my belief, and this is the belief of the thousands of instructors my brother and I have personally certified to teach our programs.
  21. "The highest possible stage in moral culture is when we recognize that we ought to control our thoughts." Charles Darwin

Notes & Quotes: Breathe by Rickson Gracie

 The following are my favorite quotes from Rickson Gracie's Breathe: A Life in Flow.

  1. My dad believed that if you mind and will are not strong, you'll spend your entire life getting carried away by your desires and weaknesses. You'll spend your whole life paying for things you don't want.
  2. From a very young age, it was drilled into us that there was no shame in losing but there was shame in quitting or not fighting.
  3. This experience taught me an important lesson about Jiu Jitsu: sometimes it's not about escaping but about finding whatever comfort you can in hell. Something as small as turning my rib cage slightly so I can breathe a little easier can be the difference between victory and defeat. This was less a technical revelation to me than it was a mental one.
  4. I was beginning to understand that money and social position defined some people, but I wanted to be defined by my merit.
  5. If I were to be the greatest Gracie, I had to take risks. Even though I experimented with different drugs and potentially dangerous lifestyles, I valued my freedom above all. I never wanted to be controlled by anything, especially a drug.
  6. I eventually learned that the capacity to accept anything, especially death, was the key to my physical, mental, and spiritual growth. All three of these elements must be balanced, because sometimes you don't break physically but emotionally. Sometimes you have the physicality and the emotional control but are spiritually unprepared. Without a spiritual connection to both life and death, you can't reach the next level of performance. Soon I would realize that if I were to dance on the razor's edge, I might fall off it and die. That was the price of admission.
  7. One of the most important muscles for high-performance athletes to develop in order to breathe more efficiently is the diaphragm.
  8. Once I could accept death and walk comfortably toward it, what was there to be afraid of? My biggest personal breakthrough came after realizing that my life was less important than my mission.
  9. Renzo [Gracie] was a born fighter who, rather than getting scared in dangerous situations, got focused.
  10. As Gracies, we were taught that there was no shame in being nervous or afraid; what mattered was what you did in the face of fear.
  11. While some people are impressive natural athletes, some have a never-say-die attitude that cannot be taught. The latter often go further in Jiu Jitsu and in life.
  12. I felt confident that if Royce [Gracie] stuck to the Gracie game plan of avoiding punches and taking the fight to the ground, he could win. During the week prior to the fight, I started to get his mind ready. I told him that winning was OK, losing was OK, and dying was OK. He should be happy to be in America representing the family.
  13. By pitting "villain" characters, like Kimo and Tank Abbott, against "hero" characters, like Royce and Ken Shamrock, the UFC was becoming more like professional wrestling--a stage on which to introduce heroes and heels. It is no coincidence that I only fought professionally in Japan, the home of the samurai and the Bushido code. Like the European knights' concept of chivalry, the Bushido code governed the conduct of Japan's samurai warriors. To them, being a warrior was not just an occupation but a way of life. The tenets of the code changed slightly over time, but they can generally be described as righteousness, courage, compassion, respect, honesty, honor, and loyalty.
  14. A couple of time a week, I would take a snorkel and submerge my entire body in a frozen river. First came the shock of the cold, following by searing pain and anxiety, but I got to a point where I was ready to surrender and die. If you can control your breathing, you can get past this point to where the cold disappears and the pain turns into pleasure. In order to go into water that cold, I had to control myself mentally and physically.
  15. On my last day in the mountains, I lit the big pile of wood and leaves that I collected during my stay. The flames spread upward quickly until the entire pile was engulfed. I didn't feed the fire but instead kept my eyes on it the entire time. I offered my thanks for the opportunity to be there and to represent Jiu Jitsu. In the thirty minutes it took for the fire to start and then burn itself out, I saw my entire life play out in front of me. By the time it went out, I had prayed, rid myself of any doubts or regrets, and accepted the cycle of life and death.
  16. On the morning of the Japan Vale Tudo Open, I got to the stadium early and took a nap in the locker room. When I woke up, I thanked God for life and then acknowledged that it was a perfect day to die because my life's mission was complete. I was representing my art and my family in the ring. My opponent would have to knock me out or kill me to win, for I was never going to tap. This was not a sport to me; it was my sacred honor.
  17. In three short bouts, I had won the Japan Open. I bowed to the crowd on the four sides of the ring but did not smile. The samurai did not celebrate victories, and neither would I. Why celebrate a victory? Your next fight might be your last. Battles are not parties. Win or lose, fights are sacred to me.
  18. After I learned to empty my mind, I had the confidence to be humble, and humility played a big role in my progress.
  19. The more time I spent in Japan, the more I liked it. I was amazed by the attention the Japanese paid to the tiniest details of the simplest things: the way the built a fence, the way they planted a garden, the way they turned buckwheat into soba noodles. There is beauty even in their approach to war. Not only do they uphold the values of honor, dignity, and respect, but their weapons, armor, and masks are all beautifully and meticulously constructed. Samurai swords from hundreds of years ago are still some of the finest knives ever made.
  20. I do not believe in luck or coincidence, to me, everything is a sign that it either positive or negative. I accept the fact that forces larger than me are in charge, and I look for spiritual clues in life. For example, if I find a hawk feather in my garden, I consider it a blessing and a good sign.
  21. I respected the Japanese relationship with food. It was not just the food; it was also the reverence they showed for their seasonal ingredients. The Japanese term washoku, which means "Japanese harmony of food," is based around Japan's four seasons and their harvests. For example, you might eat green peas and clams in the spring, shishito peppers and certain types of fish in the summer, mushrooms and eels in the fall, and greens and other types of fish in the winter. Even rice has a season: rice harvested in the early fall is considered the best. There are special plates and bowls for each season. The diner's senses and the overall experience are as important as the food. Every aspect of the meal is a celebration of both sustenance and the season. This attention to detail really humbled me.
  22. With kids, you have to respect the fact that you are not in control of their outcomes. You plant the seeds and nurture them as best you can, but at a certain point, you have to let go. No matter how much knowledge, love, money, or advice you give them, they will fly once their own wings are strong enough. Then they will chart their own courses through life. A father must accept his children for who they are, not who he would like them to be.
  23. I understood that there is no tomorrow, because life can change forever in the blink of an eye. I needed to do my best every day because it might be my last. I no longer had the luxury of wasted time!
  24. Happiness is not a static thing. You have to work at it by confronting and overcoming challenges.
  25. When money becomes more important than happiness, your life passes you by, because you can't lower your guard and enjoy yourself. Money is a tricky thing: it can bring you freedom and happiness, but it can also bring pain and anxiety.
  26. The overwhelming majority of my students are incredibly gracious and grateful for the opportunity to learn. Those with humility and innocent curiosity are the easiest to teach, because their minds are open to new things. It is difficult to teach people to relearn things they have been doing wrong for decades. But if the spirit is willing, the mind and body will follow.
  27. Big egos and closed minds usually come hand in hand. Occasionally, a student's shell will be so hard that I have to crack it first in order to teach them. To do this, I have to show them--not tell them--what I am teaching them works.
  28. While I respected the top Jiu Jitsu competitors as remarkable athletes, I did not consider them complete martial artists, because they ignored the self-defense aspect of the practice. Fights in real life are unpredictable, and often your only goal is survival.
  29. I don't care if a student is only interested in the sport of Jiu Jitsu; every blue belt needs to know how to block a punch, clinch, take someone to the ground and control them. Even more important, they need to know how to use the guard to defend against punches and head butts in the event of a real-life assault.
  30. I wanted everything in life--a conversation with a stranger, a new project, or a Jiu Jitsu seminar--to have meaning. I refused to waste time on things that I did not value, and I left other people's expectations behind.
  31. My cat reinforced my belief that the deeper my connections are, the more fulfilling life becomes. The Japanese have an expression, ichi-go ichi-e, which roughly translates to "once in a lifetime." It could refer to a gathering of friends, a special meal, an epic day of surf, but the idea is to savor the occasion, because it will never come again. I share this view and believe that if you see every moment in life as a unique opportunity, you live with much more intensity and precision because you are using 100 percent of your energy, your voice, and your senses. It is always important to remember that.
  32. Helping my students try to become better people, not just smashing-machines, is what motivates me. Jiu Jitsu is my philosophy, my sacred honor, and my family tradition. It has made me strong enough to forgive and confident enough to fight for my beliefs.