The following are my favorite quotes from Bob Burg and John David Mann's The Go-Giver: A Little Story About a Powerful Business Idea.
- Ultimately, the world treats you more or less the way you expect to be treated.
- Appearances can be deceiving. Truth is, they nearly always are.
- The Golden Rule of Business. All things being equal, people will do business with and refer business to those people they know, like and trust.
- Your true worth is determined by how much more you give in value than you take in payment.
- You give, give, give. Why? Because you love to. It's not a strategy, it's a way of life. And when you do, then very, very profitable things begin to happen.
- Your compensation is directly proportional to how many lives you touch.
- The Reverend Martin Luther King Jr. once said, "Everybody can be great because anybody can serve."
- Sometimes you feel foolish, even look foolish, but you do the thing anyway.
- Survive, save, and serve. They are the three universal reasons for working. Survive--to meet your basic living needs. Save--to go beyond your basic needs and expand your life. And serve--to make a contribution to the world around you.
- Always look for the solution where you both come out ahead.
- When you base your relationships--in business or anywhere else in your life--on who owes you what, that's not being a friend. That's being a creditor.
- If you place the other person's interests first, your interests will always be taken care of. Always. Some people call it enlightened self-interest. Watch out for what other people need, with the faith that when you do, you'll get what you need.
- Givers attract.
- Remember this: no matter what your training, no matter what your skills, no matter what area you're in, you are your most important commodity. The most valuable gift you have to offer is you.
- The Five Laws:
- The Law of Value. Your true worth is determined by how much more you give in value than you take in payment.
- The Law of Compensation. Your income is determined by how many people you serve and how well you serve them.
- The Law of Influence. Your influence is determined by how abundantly you place other people's interests first.
- The Law of Authenticity. The most valuable gift you have to offer is yourself.
- The Law of Receptivity. The key to effective giving is to stay open to receiving.
