Notes & Quotes: Unshakeable by Tony Robbins

The following are my favorite notes and quotes from Tony Robbins' Unshakeable: Your Financial Freedom Playbook.
  1. Decisions equal destiny.
  2. If you overpay by 1% a year, it will cost you 10 years’ worth of retirement income.
  3. Is it really money you’re chasing, or is it the feelings that you think money can create?
  4. We’re not rewarded when we do the right thing at the wrong time. If you plant in winter, you’ll get nothing but pain, no matter how hard you work. To survive and thrive, you and I have to do the right thing at the right time.
  5. Freedom Facts:
    1. On average, corrections have occurred about once a year since 1900.
    2. Less than 20% of all corrections turn into a bear market.
    3. Nobody can predict consistently whether the market will rise or fall.
    4. The stock market rises over time despite many short-term setbacks.
    5. Historically, bear markets have happened every three to five years.
    6. Bear markets become bull markets, and pessimism becomes optimism.
    7. The greatest danger is being out of the market.
  6. Market turmoil isn’t something to fear. It’s the greatest opportunity for you to leapfrog to financial freedom. You can’t win by sitting on the bench. You have to be in the game. To put it another way, fear isn’t rewarded. Courage is.
  7. What most people really want, regardless of how much money they have today, is freedom. Freedom to do more of what they want, whenever they want, with whomever they want.
  8. Jack Bogle spelled it out to me quite simply: “Let’s assume the stock market gives a 7% return over 50 years,” he began. At that rate, because of the power of compounding, “each dollar goes up to 30 dollars.” But the average fund charges you about 2% per year in costs, which drops your average annual return to 5%. At that rate, “you get 10 dollars. So 10 dollars versus 30 dollars. You put up 100% of the capital, you took 100% of the risk, and you got 33% of the return!”
  9. Wall Street has evolved into an ecosystem that exists first and foremost to make money for itself. It’s not an evil industry made up of evil individuals. It’s made up of corporations whose purpose is to maximize profits for their shareholders. That’s their job.
  10. The professionals aren’t really any better at predicting the future than the rest of us.
  11. The largest expense in your life is taxes, and paying more than you need to pay is insane—especially when it’s absolutely avoidable!
  12. An actively managed fund that charges you 3% a year is 60 times more expensive than an index fund that charges you 0.05%!
  13. One provider—a leading insurance company—was so brazen as to add a line item called “required revenue.” Required by who? What for? To pay for the CEO to buy a yacht?
  14. 10 of the world’s largest financial firms have had to fork out $179.5 billion in legal settlements just in the seven years from 2009 through 2015. Between them, America’s four largest banks—Bank of America, JPMorgan Chase, Citigroup, and Wells Fargo—made 88 settlements amounting to a total of $145.84 billion.
  15. Seven key questions to ask any advisor:
    1. Are you a registered investment advisor?
    2. Are you (or your firm) affiliated with a broker-dealer?
    3. Does your firm offer proprietary mutual funds or separately managed accounts?
    4. Do you or your firm receive any third-party compensation for recommending particular investments?
    5. What's your philosophy when it comes to investing?
    6. What financial planning services do you offer beyond investment strategy and portfolio management?
    7. Where will my money be held?
  16. The Core Four should be at the very heart of your investment playbook.
    1. Don't lose.
    2. Asymmetric risk/reward.
      1. Paul Tudor Jones uses a “five-to-one rule” to guide his investment decisions. “I’m risking one dollar in the expectation that I’ll make five. What five-to-one does is allow you to have a hit rate of 20%. I can actually be a complete imbecile. I can be wrong 80% of the time, and I’m still not going to lose.”
    3. Tax efficiency.
    4. Diversification.
  17. Your needs determine your asset allocation, not your age.
  18. The Rule of Seven. Ideally, we like our clients to have seven years of income set aside in income-producing investments such as bonds and MLPs.
  19. Neuroscientists have found that the parts of the brain that process financial losses are the same parts that respond to mortal threats.
  20. What counts is not reality, but rather our beliefs about it.
  21. Psychology either makes you or breaks you, so it’s imperative to have a robust system that enables you to stay on target.
  22. 80% of success is psychology and 20% is mechanics.
  23. The “endowment effect” -- investors place greater value on something they already own, regardless of its objective value!
  24. It’s never wise to fall in love with an investment.
  25. “The biggest mistake that the small investor makes is to buy when the market is going up on the assumption that the market will go up further—and sell when the market is going down on the assumption that it’s going to go down further.” Harry Markowitz
  26. One study looked at 248 stock funds that received Morningstar’s five-star rating. Ten years later, only four of them kept that rank!
  27. Start making a list of your own—an investment success checklist for the flight deck—that spells out where you’re trying to go as an investor, what you have to watch out for, and how you plan to navigate the journey securely. Share your flight plan with someone you trust—ideally, a sophisticated financial advisor.
  28. Regularly rebalance your portfolio once a year.
  29. Men are especially prone to overconfidence when it comes to investing! In fact, men traded 45% more than women, reducing their net returns by 2.65% a year!
  30. We all have a tendency to want the biggest and best results as fast as possible, rather than focusing on small, incremental changes that compound over time.
  31. When you lose 50% on an investment, you need a 100% return just to get back to where you started—and that could easily take you a decade.
  32. Guy [Spier] suggests checking your portfolio only once a year. He recommends avoiding financial TV entirely. And he suggests that you disregard all research produced by Wall Street firms, recognizing that their motive is to push products, not to share wisdom!
  33. A report by Morningstar showed that the average American investor in mutual funds had almost three-quarters (73%) of his or her total equity allocation invested in the US stock market at the end of 2013. Yet US stocks accounted for only half (49%) of the global equity market.
  34. If you harness the power of compounding, stay in the market for the long term, diversify intelligently, and keep your expenses and taxes as low as possible, your odds of attaining financial freedom are extremely high.
  35. The path to achievement is followed by a fundamental three-step process.
    1. Focus.
    2. Go beyond hunger, drive, and desire and consistently take massive action.
    3. Grace.
  36. As Winston Churchill said, “You make a living by what you get. You make a life by what you give.”
  37. Money doesn’t change people. It just magnifies who they already are.
  38. The human brain isn’t designed to make us happy and fulfilled. It’s designed to make us survive. This two-million-year-old organ is always looking for what’s wrong, for whatever can hurt us, so that we can either fight it or take flight from it.
  39. What’s your favorite flavor of suffering? Which energy-sapping emotion do you indulge in most? Is it sadness? Frustration? Anger? Despair? Self-pity? Jealousy? Worry? The specific details don’t really matter because they’re all states of suffering. And all this suffering is really just the result of an undirected mind that’s hell-bent on looking for problems!
  40. Consciously or unconsciously, you’re focused on at least one of three triggers for suffering:
    1. Loss.
    2. Less.
    3. Never.
  41. Either you master your mind or it masters you. The secret of living an extraordinary life is to take control of the mind, since this alone will determine whether you live in a suffering state or a beautiful state.
  42. The single most important decision in life is this: Are you committed to being happy, no matter what happens to you?
  43. You can’t be grateful and angry at the same time. You can’t be grateful and fearful at the same time. If you want a miserable life, there’s no better way to achieve it than to focus your mind on anger and fear! But if you want a happy life, if you want to live in a beautiful state, nothing works better than to focus on gratitude!
  44. Find something to serve, a cause you can be passionate about that’s greater than yourself, and this will make you wealthy. Nothing enriches us as much as helping others.
  45. Whether we realize it or not, if we fail to plan, we are planning to fail.
Read this book! Most importantly, implement its' lessons.

Notes & Quotes: The Urban Monk by Pedram Shojai

The following are my favorite notes and quotes from Pedram Shojai's The Urban Monk: Eastern Wisdom and Modern Hacks to Stop Time and Find Success, Happiness, and Peace.
  1. A householder creates jobs and has the burden of taking care of lots of people in his or her universe. A householder makes shit happen month after month and doesn’t cower when things get tough. A householder must be a survivor first and then learn to thrive.
  2. The Centers for Disease Control and Prevention (CDC) attributes stress as the cause of 90 percent of chronic disease.
  3. “Rest and digest” is where we heal, but what happens when we don’t allow ourselves to go there? Look around you. There’s a trillion-dollar healthcare industry that makes money off of chronic diseases that stem from poor lifestyle and uncontrolled stress.
  4. Possibly the worst on the list of things that happen when we’re chronically stressed is the cutting off of bloodflow to the prefrontal cortex. This is the part of our brains that separates us from the monkeys.
  5. The Buddha...traced human suffering back to two things: aversions and cravings. Either we dislike something and how it makes us feel, driving us to move away from it, or we like and crave it, making us long for more.
  6. He makes good money, but he’s still broke. That’s the system we live in. Money is tied to survival. If you’ve got it, you’re worried about losing it. And no matter what you have, there’s never enough.
  7. An Urban Monk doesn’t worry about status; therefore, she is free.
  8. You are what you eat also applies to the information you ingest.
  9. What the latest drunk celebrity did to embarrass himself has no bearing on my life and is a waste of brain space.
  10. There’s a special feeling we’ve all become distant from, and it’s the tragedy of the modern world: We don’t feel alive.
  11. Attaching emotional qualities to thoughts as they pop up is the way of human suffering. Clinging to past memories keeps us out of the now.
  12. The Urban Monk is constantly scanning his body for feelings and sensations. When discomfort arises, he breathes into it. He senses where this feeling is in his body and turns the light of his awareness on it—not away from it, as is the custom of our culture.
  13. A well-stocked cupboard of medicinal teas can really change your life.
  14. Modern society has come with all sorts of cool things, but it’s also made us lazy and feeble.
  15. Grow or die: It is a necessity of life as dictated by nature and our survival genes.
  16. It is all about swapping rituals and upgrading to better ones.
  17. Simply create an environment where you learn to “scan” your consciousness with a very simple question: “What am I doing right now?”
  18. Still water breeds poison, and this is a huge reason why so many of the people around you are sick and miserable.
  19. Your “later” will always look the same if your “now” is chaotic.
  20. Trading time for money is how the economy works, but that model is deeply flawed. Companies pay for work and results, not dead time. This misunderstanding has hurt the economy and has certainly dulled the minds of millions of people who simply clock in and check out.
  21. Functional MRI studies show increased density of the cortical neurons in the brains of people who meditate.
  22. Four-Count Breathing Meditation: Sit in a comfortable position with your spine straight. Touch the tip of your tongue to the roof of your mouth. Gently start breathing in and out through your nose with your mouth closed. Breathe to a spot about 3 inches below your navel called the lower dantian. Inflate (on inhale) and deflate (on exhale) this area with each passing breath. On your next inhale, slowly breathe down to your lower abdomen for a count of 4, counting slowly and evenly. Hold your breath when full for a count of 2. Slowly exhale for a count of 4; be fully empty by the end of it, and time it so you can do so. Hold your breath for a count of 2. Back to the inhale for 4 . . . Keep following this basic pattern for as long as is comfortable (or desired). Make sure your in and out breaths keep the same cadence with the count. Be particularly aware of the space at the top of the in breath and bottom of the out breath. That’s it. I recommend doing this practice for at least 10 minutes a day. Set the timer on your phone, put it on airplane mode, and go in to nourish your time-compressed brain. Step out of societal time by syncing with your breath. Balancing the breath is key, so make sure the inhale and exhale are the same duration. This will do wonders for your mind.
  23. Having the police and the Army around is great, but handing over all our civil liberties in exchange for “security” is a slippery slope that some darker elements in our society are eager to exploit.
  24. Pick the good stuff, and know that “you are what you eat” also applies to the media you consume.
  25. Time is the most precious treasure we’ve got. Squandering it on TV and social media is insane. Take a month off and see what happens. At first, you won’t know what to do with yourself. That’s fine. You’ll figure it out. Hiking, the gym, time with the kids, reading books, doing night school to get out of that shit job, connecting with friends, and whatever else that’s awesome are all options that await. Life awaits.
  26. When I speak with people and ask them about their priorities, most of them mainly talk about their families, their health, and travel. That’s when I ask them to show me their schedules on their phones. There’s seldom any time allotted that hints at any of the above-mentioned priorities. Most people say they care about certain things, but because those things don’t make it to their calendars, little to no time is spent on them.
  27. We are sitting instead of standing and are driving instead of walking. This shuts off the natural cycle of energy flow that the body knows and flows with. We then begin to stagnate and fall asleep. Our genes stop coding for optimal performance, and we gain weight. We begin to age and fall apart because a robust, healthy system is one that moves and explodes with bursts of energy.
  28. Always give energy an outlet.
  29. Things that are close to nature have a high vibration and carry more nutrients and life force. Manufactured foods are mostly devoid of this. No life in the food means no life in us.
  30. An Urban Monk eats consciously and gives thanks for every meal, every bite. It is an attitude of inclusion and respect that sits atop all strategies and tactics we can talk about with diet. Everything else is secondary.
  31. If you eat meat, then you need to go hunting and kill whatever it is you’re eating. You need to see what goes into taking a life and do so reverently. Hours of hiking up and down ridges and braving the elements gets our blood pumping. It’s a big deal, and once imprinted in your consciousness, you’ll never blindly scarf down another chicken sandwich again.
  32. In the old days, we moved around, and that kept us charged with energy. We got hungry because we were moving all day, not because the clock struck 6:00 p.m.
  33. There are parasitic elements in society that have a vested interest in having us disconnected from our natural vitality. They feed off of life and need us to stay asleep and disconnected so we unwittingly leak our vitality away.
  34. The Buddhist precept of “Right Livelihood” is alive and well, and the good people of the world need to live by it and defend it. Namely, what you do shouldn’t harm the planet or other people.
  35. We are to defend what’s right and beautiful.
  36. We’ve been bred to be zombies. We’ve been bred to not think for ourselves and to follow. We need to be told what to do: Vote red or blue, eat burgers and fries with a Coke, accept reality as it is, and frankly, shut up and keep paying taxes and buying shoes. How exhausting. Maybe we’re tired because we are subdued and unconscious. Maybe we’ve been so lulled to sleep that the “spark” of life is the real missing ingredient.
  37. Below is a list of herbs that have adaptogenic qualities. This means they help regulate the body and give it what it needs; they’ll give you a boost where you need it or sedate you when necessary.
    1. Ginseng
    2. Ashwagandha
    3. Reishi
    4. Astragalus
    5. Rhodiola
  38. Eating soups once a week is a form of fasting—call it Digestive Fasting. It gives your stomach, pancreas, and intestines a little break so they can catch their breath and function better. Replacing solid meals with liquid ones once a week really gives the body the break it needs to recover and heal the gut lining.
  39. Taking a vow of silence once a month goes a long way toward restoring our vital energy. We flow off so much qi talking bullshit all day, so cutting off that flow can be extremely beneficial.
  40. One translation of the word Genesis is “As I speak, I Create.” Think about this and ask yourself how you may be responsible for the life you have. It may not be a fun exercise, but it’s an important one.
  41. Some people find it odd, but the Urban Monk doesn’t care. Do what’s good for you and have them notice your benefits.
  42. News flash: All the electronics around us may be fucking us up.
  43. Most people need to cut the caffeine after noon (or 2:00 p.m. latest) This gives ample time for the body to get the drug (yes, caffeine is a drug) out of your system so you can slow down.
  44. At night, you should have a whole shutdown ritual that prepares you for slumber. Taking sleep seriously is the first step to making it a priority. We grew up around rituals. Our brains understand rituals. Set one up for your sleep shutdown process and make it a nightly habit. It’ll help direct your psyche to go there, and it’ll cue your physiology to follow suit.
  45. Sleep is when we shut down and scavenge for cancer cells, move out toxins, flush the brain, and restore healthy tissue. Melatonin helps us sleep and heal.
  46. Generally, you want your greatest energy output in the morning and want to phase things down as it gets darker. By nighttime, you want to chill out and relax. That’s the basic cycle of life, and it simply works for most people.
  47. Make stargazing a nightly ritual, and if the weather permits, try to sleep under the stars a few times a year.
  48. Herbs and Minerals That Help with Sleep
    1. Chamomile
    2. Kava
    3. Magnesium
    4. 5-HTP
    5. Suan Zao Ren Wan
  49. Life is better when you’ve taken the time to play.
  50. Do what it takes to make your bedroom cool, dark, and quiet, and for God’s sake, get the stupid TV out of there.
  51. When you step into your body and master the daily rituals, the rest of the social drama means little.
  52. The stagnation of energy and blood is the problem with modern life.
  53. Stop worrying about what people think of you, and get to work doing stuff that really helps you.
  54. What do you want? Create a world that codes for that dream and you’ll get it.
  55. Don’t allow those 8 work hours to get you stagnant. Find a way to activate your body and mind throughout the course of the day and build resilience. Burn calories. Get sunlight and fresh air. That’s the way of the Urban Monk. Don’t let the outside world bully you around.
  56. Normally, the food we’d eat would satisfy the brain by bringing in the needed elements. Because today’s food is depleted of nutrients, however, we just keep eating and eating without the intended benefit of receiving the stuff we need. We keep loading up on empty calories without a “stop” signal from the brain because it is still starving for what it requires.
  57. When you think about sugar, don’t just think of the white stuff. The development of high-fructose corn syrup allowed Big Food to take a monocrop that our tax dollars subsidize and refine it into a super sugar. Food manufacturers put that crap into everything, and it is making us fat.
  58. It turns out that high-starch carbs and sugary foods feed a lot of the unhealthy colonies. Yeast and candida love sugar. So does cancer. The problem with the standard American diet is that it feeds the beasts, and then we take antacids and antibiotics every time the body sends us a sign of this imbalance. The antibiotics keep pressing reset by killing everything in their path, and because we don’t have a diet rich in fermented foods, we simply leave space for bad guys to settle in again.
  59. Food shouldn’t punish; it should energize you.
  60. Reverence is the key concept when discussing the way an Urban Monk eats. It is reverence for what is in front of you and where it came from. After all, our plates are the sacrificial altars where we lay life to ingest for our own benefit. It’s heavy. The plant, fruit, animal, fish, or whatever else has died for you. We take on this life, break it down, turn it into energy and nutrients, and feed the machine that carries us forward. This is why it’s so important to eat things that are or were recently alive and eat only natural things that come from the earth. They carry much more life force.
  61. The central theme of all monastic practices around food is thankfulness. Are you grateful for the life that laid itself down in front of you? Why is your life more valuable than the one you’re eating? What makes you so special, and most important, what are you going to do with your life to deserve it? If the web of life and love that surrounds us is supporting you and your growth, how are you feeding back into it? What’s your role in nature, and how are you helping further support the ecosystem that sustains and supports you?
  62. In the West, our entire culture has departed from this understanding. Without connection to life, meaning, purpose, and our place in the grand scheme of all of it, we are capable of throwing our chewing gum out the window and driving off. We’re more willing to get the Styrofoam cup despite how bad it is for the environment because we’re late and don’t have a mug. We’re happy to buy the cheaper eggs from tortured chickens because we don’t have to see their anguish or abysmal living conditions.
  63. The higher the vibration, the lighter and brighter we are. Things that resonate closer to the purity of the sun and natural systems simply carry a cleaner vibration. This is the essence of the ancient alchemical traditions and is an understanding that’s been lost in the modern world. Life emits light and we are that light. The consumption of food helps keep our light burning, but not all fuel is the same.
  64. When you learn to take “you are what you eat” to the ultimate level, you know that everything we consume becomes a part of us.
  65. Jesus, Moses, Buddha, Muhammad, Gandhi, and so many more famous people reported deep mystical experiences while fasting. It’s a tried-and-true spiritual tradition and has lasted the test of time for a reason: It works.
  66. The size of our brains increased dramatically after we learned to unlock nutrition with cooking.
  67. Learning to be thankful for everything in your life is a huge part of liberating your consciousness from the delusion of separation, and food is a great place to start.
  68. In functional medicine, we tell patients that they should consume 1 gram of protein for every kilogram of body weight per day. So if you’re 160 pounds, that’s roughly 73 kilograms, so you should be getting about 75 grams of protein per day.
  69. There are lots of ways to eat well and get out of the sugar trap. The key is to have lots of vegetables, some lean meats (if you choose to), legumes, and plenty of monounsaturated fatty acids (MUFAs). The fructose in fruit is very fattening, and the body doesn’t metabolize it well.
  70. Now we have guys who walk around big cities drinking fancy beverages that make him thirstier and eating bars wrapped in plastic. We fight wars to secure the oil that makes that plastic, and we fight the cancer that comes from eating the fake food that comes inside that plastic. Then we complain of being tired, fat, sick, and depressed and wonder what doctor or guru has the secret to unlock our problems when all the while we should be looking backward.
  71. We’ve lost the wisdom of the family farm where the animals and plants coexist on the same land. The chickens would eat the insects, and the goats would eat the weeds. Manure came from animals and not petroleum. The dead plants would compost for next year’s harvest, and the animals had names and were honored if they were to be slaughtered.
  72. People are easily leveraged if they are disconnected from the earth. No roots, no home, and no survival skills lead to slaves that’ll do what you tell them for money. Look around you. They are everywhere: wage slaves who are miserable in jobs they can’t afford to leave. They have forsaken their dreams and aspirations and are stuck being a pawn in someone else’s vision. This comes directly from being uprooted from their power, their connection to nature.
  73. Once we let go of our insistence on being the person we pretend to be, we can have fun discovering who we really are.
  74. Millions rally around sports, throwing their passion behind the ups and downs of a team they superficially identify with.
  75. Every moment is an opportunity to wake up and tap into the Nectar.
  76. The key is to not care what people think and do things for the joy of doing them. At first this is difficult, but with practice, you’ll learn to let go of the bullshit and start enjoying life without fear of judgment.
  77. When we dedicate our lives to service and the why becomes greater than the my, then we start to liberate from the delusion of separation.
  78. If you’re off the God word, go Taoist, Buddhist, Shaman, or whatever else calls to you. These are just words trying to make sense of a common reality we share. The exploration of the essence of this reality is where they all come together.
  79. You are what you eat, so ingest the best stuff and wake up. This means taking some time to find books, films, shows, magazines, audiobooks, lectures, or whatever else you feel is going to help you grow. Use your valuable time to enhance your human experience and to learn new things.
  80. Boredom comes from comfort and stagnation; neither of these have any place in the life of the Urban Monk.
  81. What had started with a couple of beers had gotten out of hand. Why? Because something had to fill the void, and in the absence of anything real or interesting, alcohol steps right in.
  82. People don’t understand the value of money as energy and are therefore in a rush to squander it. When we put it aside, it accumulates and grows.
  83. The stuff right under the radar is driving our behavior more than we realize.
  84. Sociopaths love the money game because it gives them a common currency of power and control that helps feed their control dramas. It helps fill some emptiness in them.
  85. Money is a means by which we can trade for value in our society, and it helps us have a common medium of exchange for simplicity. It should buy you food, shelter, water, and freedom to do as you please with your time.
  86. The fact that we have better access to organic foods today is because certain people elected to pay more for the good stuff and helped support farmers to continue growing that way.
  87. It is our energy and power that are banked into these monetary units we swipe and throw down each day. How many real hours of your life went into that 100 bucks you just spent? How much value did you get out of those cute shoes you got to wear once at the party? How many breaths or beats of your heart earned that money that you just squandered on something you didn’t need?
  88. Let’s go back to the concept of “needs” versus “wants." What we need is food, shelter, water, and fire. Everything else is a want. We need food and shelter. We want steak and mansions.
  89. When we disconnect our sense of self from material things, cultural accolades, compliments, and old emotional dramas, we are free.
  90. So where should our money go? Into things that enhance our health and vitality Into useful products that are free of poisons and toxic chemicals Into a sustainable future for ourselves and our families Into companies that are giving back to communities Into causes that help protect nature and our collective future.
  91. From benefit corporations, to nongovernmental organizations, to sustainable co-ops, companies and groups are emerging around the planet that essentially practice the Buddhist precept of “right livelihood.” This means that what we do for money should also benefit our communities and our world.
  92. The essential question is: Who am I in the first place? Then ask: Why am I spending this money? What is driving me? Do I need this, or is it feeding some emotional pain? Is it a habit or a need? Will it actually make me happy? Why and how will it do so?
  93. We are giving power, energy, and influence to the people to whom we give money. Be very clear about this flow and start to control it on your end. If you want to see a better world, vote in that direction. Spend in that direction.
  94. People assign value to products and services and will part with their money accordingly. Where are you in the value chain? What do you need to do in order to improve your value, your offerings, your rate, or your prices? How can you get more customers and generate abundance in your world?
  95. The Internet has revolutionized how we do commerce, and anyone can be a millionaire now with an online business. The only thing in your way is you. Even if you have to haul yourself down to a public library and grow your online business from there, you can do it. The key is in understanding what value you’re generating and for whom. Who is your audience and how are you helping them?
  96. The economy is just an idea, and so is money. Once you become clear on this, you are unbound and can craft the life of your dreams.
  97. When we learn to get out of the way and become an agent for abundance, we live a life of service. When we do so, things magically start to open up for us.
  98. Negation is the key to mastery.
  99. Real freedom comes when you can walk away from your shit job and know you can eat for a (long) while.
  100. Always look at your expenditures as an investment.
  101. A good householder is a community leader who can employ thousands of people and fund several charities. Money isn’t an object for her because she’s mastered it and uses it as a vehicle for good.
  102. We live in a culture where meaning is lost. We look for it in places it can’t be found.
  103. Today, we live in a humdrum reality where nothing is really that interesting, so we crave something else. We search for meaning but come up empty or only partially satisfied. We bought into a worldview that was put in front of us, but it has failed to deliver.
  104. They know it doesn’t work and causes suffering, but the problem is that there’s no great alternative they know of.
  105. We have to clear the path for the brain to fire and activate our higher spiritual faculties. Then we don’t look for meaning; it presents itself to us from within.
  106. Money doesn’t buy meaning if you’ve bought into the false promise of conspicuous consumption. Use money to fuel your dreams and lead you on a life of adventure and inquiry. Use it to help others and make the world a better place. Meaning isn’t bought. It is home grown.
  107. Come back to life, and meaning is all around you
  108. In Eastern culture, there was a strong emphasis on finding your strengths and pursuing your destiny. Who are you, and what makes you happy? How can you walk a path that’s in alignment with what makes you happy? How do you discover yourself and walk a personal path that will be fulfilling and noble?
  109. The problem with the modern world is that the “stars” get to have all the fun. You don’t need to be an Olympian to take a gymnastics course and learn to do a back bend. We’ve lost sight of this fact, and millions of people have given up and been relegated to passively watching shit on TV.
  110. Either we’re impressed, influenced, repulsed, offended, or motivated by people who are vibrantly alive. They rub off on us and remind us of something we long to be, or we resent them for being what we feel we cannot.
  111. We don’t need to go searching for meaning or purpose because our life’s direction starts to become self-evident. We follow the bread crumbs and realize that we’re part of something far bigger than ourselves.
  112. Happiness is the by-product of self-realization and the ignition of our vitality.
  113. If time, money, and place were not a consideration, what would I love to do with my time? Then ask yourself the following questions. Why? What can I do to go there? What stands in my way? Is it a real or a perceived limitation?
  114. How can I transform these obstacles? How can I change my current lifestyle to accommodate this and move toward the goal?
  115. Treat your vacation time as a mini sabbatical. Don’t waste your valuable rejuvenation time on bus tours of yet another touristy town. Pick a place where you can be at ease and get into a book, a practice, or some personal work, or just catch up on sleep. Ask yourself what you need and allow yourself to drink from that fountain.
  116. Take mini trips as often as you can, and make a plan for more extended time off when feasible. Waiting for an extended trip and not taking any small breaks can keep you in the rat race for years. Just know that these mini trips can really help reconnect you with the Source and give you the runway you need back in your daily life to stay clear and balanced.
  117. On a micro level, I treat Sundays as my micro-sabbatical days. I do only what feels natural, and I try not to make any plans. This at least gives me some space to relax and let the day unfold. Because I have kids, the day still involves running around, but at least they can get some unstructured time to play and explore as well. Do it as a family and savor it. You can’t get these years back, and the sense of peace that you will instill in your life is invaluable.
  118. Ramana Maharshi’s Essential Meditation: “The thought ‘Who am I?’ will destroy all other thoughts, and, like a stick used for stirring the burning pyre, it will itself in the end get destroyed. Then there will arise Self-Realization.”
  119. Meaning and purpose come to those who stop pretending and understand their role in the miracle of life. Death happens. It is the opposite of birth. It is time to be okay with it.
  120. Meaning isn’t some abstract thing you find one day. It is a layered feeling and gnosis of your true self coupled with a deeper understanding of nature and how the universe works.
  121. Getting into the habit of listening to our inner child will help us do things that bring joy back into our lives.
  122. Maybe the beauty of watching a butterfly land on a flower in the glistening sunshine is exactly what we need. Perhaps getting back to the essentials of food, water, shelter, and fire can help us simplify and see what we have in common with that butterfly.
  123. The Urban Monk draws inspiration from nature and returns to it frequently to rejuvenate and reconnect. Take the time to do so and go on ample trips where you can freely roam in the wilderness and walk in the fields. Once you develop this practice, you’ll understand its significance, and it’ll become a part of your rituals for the rest of your life. It’ll remind you of what’s worth fighting for.
  124. Seeing herself die and wondering whether it was all worth it became a powerful catalyst for Veronica. It really made her rethink how she was spending her time at work, at home, and with her loved ones.
  125. How you do one thing is how you do everything. Life is hard work, and when we apply ourselves to mastery of the items we choose to engage in, we do what it takes to be good at it.
  126. Look at it this way: Life is going to be hard work either way. Either you’re on top of it and living intentionally, or you’re letting circumstances, weakness, drama, and poor decisions knock you off your perch.
If you enjoyed the quotes, read the book!

Notes & Quotes: Shoe Dog by Phil Knight

The following are my favorite quotes from Phil Knight's Shoe Dog: A Memoir by the Creator of Nike.
  1. I savored that first physical awakening, that brilliant moment before the mind is fully clear, when the limbs and joints first begin to loosen and the material body starts to melt away. Solid to liquid.
  2. There’s a kind of exuberant clarity in that pulsing half second before winning and losing are decided. I wanted that, whatever that was, to be my life, my daily life.
  3. Whatever pleasures or gains you derive from the act of running, you must find them within. It’s all in how you frame it, how you sell it to yourself.
  4. So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.
  5. I wanted to experience what the Chinese call Tao, the Greeks call Logos, the Hindus call Jñāna, the Buddhists call Dharma. What the Christians call Spirit.
  6. I wasn’t built for heavy doses of rejection. I’d known this about myself since high school, freshman year, when I got cut from the baseball team. A small setback, in the grand scheme, but it knocked me sideways. It was my first real awareness that not everyone in this world will like us, or accept us, that we’re often cast aside at the very moment we most need to be included.
  7. One ounce sliced off a pair of shoes, he said, is equivalent to 55 pounds over one mile.
  8. [Bill] Bowerman’s strategy for running the mile was simple. Set a fast pace for the first two laps, run the third as hard as you can, then triple your speed on the fourth. There was a Zen-like quality to this strategy, because it was impossible. And yet it worked.
  9. Driving back to Portland I’d puzzle over my sudden success at selling. I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves.
  10. Belief is irresistible.
  11. The art of competing, I’d learned from track, was the art of forgetting.
  12. Sure, it would have been the cautious, conservative, prudent thing. But the roadside was littered with cautious, conservative, prudent entrepreneurs.
  13. I was putting in six days a week at Price Waterhouse, spending early mornings and late nights and all weekends and vacations at Blue Ribbon. No friends, no exercise, no social life—and wholly content.
  14. I wanted what everyone wants. To be me, full-time.
  15. The single easiest way to find out how you feel about someone. Say goodbye.
  16. I didn’t consider myself an optimist by nature. Not that I was a pessimist. I generally tried to hover between the two, committing to neither.
  17. Life is growth. You grow or you die.
  18. When I was growing up my sisters asked me several times what my dream house would look like, and one day they handed me a charcoal pencil and a pad and made me draw it. After Penny and I moved in, my sisters dug out the old charcoal sketch. It was an exact picture of the Beaverton house.
  19. Each of us found pleasure, whenever possible, in focusing on one small task. One task clears the mind.
  20. Confidence. More than equity, more than liquidity, that’s what a man needs.
  21. I was deeply tired when I returned home each night. But I’d always get a second wind after my six-mile run, followed by a hot shower and a quick dinner.
  22. The nightly self-catechism:
    1. What do you know?
    2. What else do you know?
    3. What does the future hold?
    4. What's Step One?
    5. What's Step Two?
  23. Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of shoes.
  24. A feeling came over me, unlike anything I’d ever experienced. I felt spent, but proud. I felt drained, but exhilarated. I felt everything I ever hoped to feel after a day’s work. I felt like an artist, a creator.
  25. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.
  26. The best way to reinforce your knowledge of a subject is to share it.
  27. At the close of fiscal 1976 we doubled our sales—$14 million. A startling number, which financial analysts noted, and wrote about. And yet we were still cash-poor.
  28. While floating ideas, and shooting down ideas, and hashing out threats to the company, the last thing we took into account was someone’s feelings. Including mine. Especially mine.
  29. When you see only problems, you're not seeing clearly.
  30. We needed to hire people with sharp minds, that was our priority, and accountants and lawyers had at least proved that they could master a difficult subject. And pass a big test.
  31. I was transitioning him from legal to marketing, moving him out of his comfort zone, as I liked to do with everyone now and then, to prevent them from growing stale.
  32. When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.
  33. Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.
  34. In the ten years since the bad headlines and lurid exposés, we’ve used the crisis to reinvent the entire company.
  35. In one country, which shall be nameless, when we tried to raise wages, we found ourselves called on the carpet, summoned to the office of a top government official and ordered to stop. We were disrupting the nation’s entire economic system, he said. It’s simply not right, he insisted, or feasible, that a shoe worker makes more than a medical doctor.
  36. Money: whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.
  37. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop.