Notes & Quotes: Gorilla Mindset by Mike Cernovich

The following are my favorite quotes from Mike Cernovich's Gorilla Mindset.
  1. To get more out of life, you must get more out of yourself.
  2. To change my life, I had to change my mindset.
  3. How would you act if you knew that anything you wanted to do was possible?
  4. Gorilla Self-Talk Habits:
    1. Avoid speaking in absolutes.
    2. Talk to yourself as you would a close friend.
    3. Smile when you're angry at yourself.
    4. Turn a critical statement about yourself into a question.
    5. Talk to yourself in front of a mirror.
    6. Repeat your mantra.
  5. How you choose to view life's difficulties and what you choose to focus on is a choice you make in the present moment.
  6. Is it worth it? Is losing vital emotional, physical, and life-force energy worth it? Is losing our temper worth it?
  7. You can't claim to be free if you're accessible 24/7. The more plugged in you are, the less importance you're placing on yourself. Being plugged in and connected does not signal importance. It shows that you are a slave to others.
  8. Ask these questions to develop ruthless focus: What do you want more of? What do you want less of? Does [person/activity] bring you more of what you want? Does [person/activity] bring you less of what you want?
  9. If the only message you took away from Gorilla Mindset were to cut out toxic people from your life, then I'd consider this book a massive success.
  10. The momentum of your day begins with your morning routine. Your perfect morning will lead to your perfect day, which will lead to a better life. End this life of quiet desperation by beginning your day with an empowering morning routine. Never press the snooze button.
  11. Your lifestyle is the sum total of how you spend your time, and that means what you spend your time on and who you spend your time with.
  12. Fruits and vegetables, especially those rich in flavonoids, improve endothelial function (blood flow).
  13. If there was a Gorilla Mindset Diet and Exercise Program, the program would be based on these few general principles. If you apply them to your life, your health, fitness, and mindset will improve: Eat, blend, or juice 8-9 servings of vegetables and fruit each day. Lift weights 2-4 times per week. Perform cardio 3-5 times per week. Do something physical every day. Avoid foods high in sugar, starch, or dairy.
  14. The "Top 20" are foods that the fittest people tend to eat the most of that are ranked high on the ANDI scale. These foods are chosen for their high anti-oxidant profile, alkalinity, or because they are low in sugar and high in nutrients. The 20 best foods to base your diet around are: chicken, salmon, white fish, lean beef, kale, carrots, sweet or white potatoes, rice, eggs, blueberries, brussels sprouts, arugula, red peppers, romaine lettuce, broccoli, asparagus, spinach, tomatoes, onions, and oranges.
  15. You only have one body. Take care of it, as it has to last your entire life.
  16. Go to the gym. Lift weights. Do some cardio afterwards. That one hour you spend in the gym is what's going to carry you through the other 23 hours of your day.
  17. I drink beet juice before lifting, as beet juice boosts athletic performance better than any supplement on the market.
  18. No matter how you feel before going to the gym, you will always feel better afterwards.
  19. Gorilla Fitness Habits:
    1. Throw away all junk food.
    2. Avoid all "white foods," including sugar, milk, and bread.
    3. Focus on what you can eat.
    4. Buy a spice rack.
    5. Get a crock pot.
    6. Start juicing (or blending).
  20. I don't buy items to impress other people. I buy them because they enhance my life, or in the case of my laptop, increase my income.
  21. It's a limiting belief that you have nothing of value to share. People turn to you for answers because you have them. Start getting paid for your guidance.
  22. We've been taught that only certain people are authorities. You need a white lab coat or a degree. That's nonsense. It's a social construct created to make you sheep rather than wolves. Many of you blindly trust the authorities rather than become an authority yourself.
  23. Exercise professionalism in all you do. Show that you are an authority every day. When people ask you questions, give well-researched, solid answers. Admit when you don't know something.
  24. There is always someone out there willing to throw you under the bus, so be honest, forthright and transparent in all you do.
  25. To become your own recognizable personal brand -- You, Inc. -- you must find a way to differentiate yourself. Being different is not without challenges. We are taught from birth to conform to the expectations of others -- be it from our parents, teachers, or society in general. Differentiation requires you to be unique and unapologetically you. 
  26. Start a side business for tax purposed: Part of the Gorilla Mindset Shift is to see yourself as a producer rather than a consumer. Once you start your own business, you are well on your way to earning more money.
  27. Your memories are real only because you choose to treat them as real.
  28. People often ask me how they can find their purpose or motivation. They don't like my answer, but it's the only one I'm capable of giving: If you feel unfulfilled, stop what you're doing. Try something else. Walk the streets until you're exhausted. Repeat this every day. When you finally see what you want, your life will change.