- The power of reframing things cannot be overstated
- Things are not what they are; they are what we think they are
- Things are what we compare them to
- The circumstances of our lives may actually matter less to our happiness than the sense of control we feel over our lives
- Impressions have an insane effect on what we think and what we do
- There is an asymmetry in the way we treat creative, emotionally-driven, psychological ideas versus the way we treat rational, numerical, spreadsheet-driven ideas
- The sweet spot lies where technology, economics, and psychology meet
- People believe that something that only does one thing is better at that thing than something that does that thing and something else
- Google is as much a psychological success as it is a technological one
- The likelihood that people will get to end is much greater when there is a milestone somewhere in the middle
- Where economists make the fundamental mistake is they think that money is money
- If your perception is much worse than your reality, what on earth are you doing trying to change the reality?
- Choose your frame of reference and the perceived value, and therefore, the actual value is completely transformed
Here's the talk:
