TED Talk a Day - Day 20: Perspective is Everything by Rory Sutherland

Notes from Rory Sutherland's Perspective is Everything:

  • The power of reframing things cannot be overstated
  • Things are not what they are; they are what we think they are
  • Things are what we compare them to
  • The circumstances of our lives may actually matter less to our happiness than the sense of control we feel over our lives
  • Impressions have an insane effect on what we think and what we do
  • There is an asymmetry in the way we treat creative, emotionally-driven, psychological ideas  versus the way we treat rational, numerical, spreadsheet-driven ideas
  • The sweet spot lies where technology, economics, and psychology meet
  • People believe that something that only does one thing is better at that thing than something that does that thing and something else
  • Google is as much a psychological success as it is a technological one
  • The likelihood that people will get to end is much greater when there is a milestone somewhere in the middle
  • Where economists make the fundamental mistake is they think that money is money
  • If your perception is much worse than your reality, what on earth are you doing trying to change the reality?
  • Choose your frame of reference and the perceived value, and therefore, the actual value is completely transformed

Here's the talk: