TED Talk a Day - Day 1: Are We in Control of Our Own Decisions? by Dan Ariely

I'm currently reading Predictably Irrational by Dan Ariely so when i saw that he had a TED talk i jumped on it.

Here are the notes i jotted down while watching the talk:

  • hidden decisions shape our lives
  • the illusion of decision-making
  • when we don't know what to do we make the decision that is being made for us
  • we don't know our own preferences very well
  • we don't understand our cognitive limitations like we understand our physical ones
Here is the talk.  Feel free to comment below regarding your thoughts.